Of course, we all have customers and we know we need to maintain a good relationship with them. But how do we do that? Yes, software systems are useful tools, which help us track the details. Our strategy for staying connected with customers is much more important.
Each customer is unique. How do they want to be contacted? What are their needs? What affects their business today? Have their needs changed since we worked with them initially? What results did they get from working with us? Do they need additional products or services? The questions mount up, and that's the key to managing these vital relationships. Learn to think more strategically about sustaining long-term healthy relationships and grow your business with every interaction.
WHY SHOULD YOU ATTEND?
- Think more about strategic approaches than tactics
- Work with your customer's personality
- Apply Dr. Kano's unique approach to your customers
- It's all about them; a branding expert's advice
- Discover what the customer really wants
- Don't rely on software; rely on conversation
AREA COVERED
- What are your experiences with managing customer relationships? What's worked? What's fallen short?
What are the fundamentals of understanding personality you can use to communicate more effectively with your customers? - What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers' hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
- What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
- How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
WHO WILL BENEFIT?
- Customer Relationship Managers
- Sales People
- Marketing Specialists
- Small Business Owners
- Business Analysts
- Anyone with an Internal Customer
- Think more about strategic approaches than tactics
- Work with your customer's personality
- Apply Dr. Kano's unique approach to your customers
- It's all about them; a branding expert's advice
- Discover what the customer really wants
- Don't rely on software; rely on conversation
- What are your experiences with managing customer relationships? What's worked? What's fallen short?
What are the fundamentals of understanding personality you can use to communicate more effectively with your customers? - What can we learn from Dr. Kano's study of a camera company to enhance our ability to dig out customers' hidden needs, wants, and unexpressed desires? How do we construct practical probing questions?
- What can everyone learn from a branding expert's mantra: It's all about them? How do we apply this practical approach strategically?
- How do I construct a strategic approach to internal and/or external customer relationships that grow my business? If I use customer management software, how can I increase its usefulness? How do I deploy a more strategic plan to work with customers?
- Customer Relationship Managers
- Sales People
- Marketing Specialists
- Small Business Owners
- Business Analysts
- Anyone with an Internal Customer
Speaker Profile

Rebecca Staton-Reinstein, Ph.D., and President of Advantage Leadership, Inc. works with leaders and their organizations to Increase your bottom-line results through strategic leadership, engaged employees, and delighted customers in all economic sectors. Draw on her proven ability to mentor you through major change, customizing successful solutions to your complex issues. For over 25 years, Rebecca has contributed value as an executive, manager, educator, and consultant, honored on four continents. She is a Ph.D. in organizational development, a National Speakers Association Legacy Professional Member, and St. Petersburg Engineering Academy Foreign Member and author of books on strategic leadership and planning.
Upcoming Webinars

The Importance of the first 5 seconds when presenting

Project Management for administrative professionals

How to Reduce Human Error in a GMP Manufacturing Floor

Trump’s Executive Orders on DEI and Disparate Impact, and t…

How Accountants Can Use Chat GPT Effectively


The OBBBA Era & Beyond: Your 2025 Playbook for Compliance a…

Pivot tables beginner to advanced + 20 advanced Pivot table…

Changing Behavior: Why Rewards and Punishments Often Aren't…

Launch Your Career: The Ultimate Guide for Emerging Profess…

ChatGPT Unlocked: A Beginner’s Guide to AI and ChatGPT

Managing Toxic & Other Employees Who Have Attitude Issues

Data Integrity – In compliance with CSA, 21 CFR Part 11, Sa…

Effectively Handle Toxic People for Better Productivity and…

Re-imagine Finance & Accounting Made Simple. Three Webinars…

Employee Handbooks: 2025 Critical Issues

Better Business Writing-How to Write Right

The five qualities every successful leader must develop



How to Lead and Manage a Narcissistic Employee

Use of AI and GPT for Finance Professionals

ChatGPT and Project Management: Leveraging AI for Project M…

Analytical Method Validation Under Good Laboratory Practic…

Harassment, Bullying, Gossip, Confrontational and Disruptiv…

Excel What-If-Analysis Decision-Making Tools

How to Write Contracts for Procurement Professionals

Maximizing Productivity with ChatGPT: AI Solutions for HR, …

I-9 Audits: Strengthening Your Immigration Compliance Strat…

Dealing With Difficult People: At Work & In Life

Excel - Reporting Simplified - Learn Pivot Tables from Scra…



Retention Starts Here: Stop Losing Your Critical Talent and…

Turning Workplace Conflict into Positive Connection

Project Management for Non-Project Managers - How to commun…


The Business Case for LGBTQIA+ Inclusion in the Workplace: …

Conquer Toxic People - Learn To Protect Yourself And Get Yo…


AI-Powered Change Leadership Operationalizing AI: Practical…

AI and Human Resources: The Great Opportunity!

Cyber Security Incident Response Team Training Program

Transforming Anger And Conflict Into Collaborative Problem …


The Courage to Speak: Overcoming Fear and Owning the Room

Finance & Accounting 101 Simplified

6-Hour Virtual Boot Camp on Microsoft Power BI